Golf and Arizona pretty much go hand in hand. There’s a course just about everywhere. Stand Up and Play is an organization that promotes adaptive golf for people with disabilities. SpoFit and SUP have begun a partnership that places one of the carts at the center and allows members to check it out.
To promote the sport they needed some photographs. Rather than focus on the technique required to use the cart, we created a series of lifestyle photos that depicted a couple enjoying their time together.
Along with the photos we shot for use in all types of promotional material, we also added a poster to our Get In The Game series. And yes, a bit of trickery was used to get that ball to appear as if its larger than life and coming towards me and my expensive lens.